is the leading Italian brand in the professional hair treatment sector. Inspired by its own values - Italian dynamism, innovation and openness to diversity - shares skills and results with a clear goal: to make the daily beauty experience a source of pleasure and happiness for everyone. So that people feel good as well as beautiful. For more than 30 years, has been offering professional hair treatment products. Starting from a beauty secret kept by nature, we created the original Linseed formula for very bright hair. Today, our constantly evolving formulas respond to the new needs of hair: and always bright color, protection from pollution and climatic factors. With you create your idea of beauty, it’s all in your hands. The new styling line that facilitates, finishes your look, and gives control and protection to the hair fiber. Unleash your personality and turn styling into a unique and enjoyable moment. meets all your styling needs, at home or in the salon, while prioritizing hair health. Unleash your individuality and make styling a unique and enjoyable experience. For over 10 years, Alfaparf Milano Professional keratin treatments have been a reference for hairstylists all over the world. is the new prestigious range of maintenance products for keratin treatments. Innovative and high-performance formulas which, thanks to Kera-Protection Complex & Babassu Oil, provide smooth, defined, soft and silky hair, prolonging the results of the salon treatment. Leveraging over 40 years of experience in professional salon solutions, offers a diverse collection of hair care products formulated with global-minded flexibility, to amp up color, shape, care, and styling. High-performance formulas are tailored to specific hair needs. Our salon-grade standards amplify who you are, how you feel, and all your hair can be. The new professional range of clean, vegan, and sustainable hair care products from Alfaparf Milano Professional. brings a transparent and responsible idea of beauty to the industry. Made in Italy, our products provide astounding results all while taking care of the hair, the people, and the planet. Together we can make a difference for a better future. A sulfate free shampoo for dry hair that moisturizes, hydrates, and provides immediate nourishment to the hair. It gently cleanses the hair fiber, provides nutrition, hydration, and makes your hair healthy, nourished, soft, and shiny. Active ingredients include hyperfermented oak bark and hyperfermented rice water. Hyperfermentation is a highly innovative, two-step process to obtain extracts with enhanced efficacy. Hyperfermented oak bark has antioxidant and color-protective properties. Hyperfermented rice water restoring intense moisture and softness to the hair. The complex is rich in antioxidants, amino acids, and proteins for healthy-looking, shiny hair. It combats dryness of the hair, offering long-term moisturization.